SEO Tutorial 1 - Keywords
Keywords are best described as words that people type into search engines to find the result they want i.e. 'How to build a blog'. If you are writing say a blog post it is important to enter keywords multiple times within your text. Why? Because the more keywords that are used, the more relevant your website will appear to Google for its searchers. Notice when you type something into Google all the results have your searched words in bold... Keywords. To select your keywords all you basically have to do is create a mind map, write down words that are applicable to your site and relating topics (keep out irrelevant ones like 'and' 'on').
Please note not to overly plaster your text with keywords. If your keywords are occurring too many times Google may see this as spam and actually harm your visibility.
SEO tutorial 2 - Content Creation
If you are running a website and not a blog, it will be useful to add a blog after all. As you write posts about your niche the number of keywords you use on your site increases which can rank you higher on the search engines. More keywords means that your site can be more relevant in the eyes of Google. Not only that, each blog post has its own unique URL so your site will have a larger amount of links that can appear on the search engine.
As well as relevance Google wants to provide its searchers with the best, most up to date content. So if you are regularly updating your website with information i.e. blog posts, you can score some additional SEO points.
SEO tutorial 3 - Back links
A back link is basically a link to your website that appears on another website. This links back to your website hence 'back link'. Back links are important for SEO because if Google can see that you are linking to multiple sites (which it does) it will believe your site as a relevant and higher authority, ranking you higher. You can add back links on posts you provide on other blogs, forums etc.
Beware! Only provide back links to sites that are already popular and rank high on the search engines. If you link to 'crap' sites Google will think yours is crap to.
SEO tutorial 4 - Social media
It is said that implementing social media onto your website helps boost rankings. Visitors can 'like' your website creating more links which will go towards your link building.
If your website has a lot of Followers Google can see you as a high authority website which can also boost your ranking. Ignore buying hundreds of thousands of followers as if there is no consistency in the followers you get, the chances are Google may pick up on this and actually harm your ranking.
SEO tutorial 5 - mobile optimization
This is something new to the SEO tutorials due to the increased use with smart phones. Make sure your website is optimized on mobiles. If your website is properly usable and viable on multiple devices Google can boost the rank of your site compared to others as you can provide a platform others can't.
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