Copywriting for the web, or content writing, is an important aspect of copywriting, and the availability of projects is numerous. In fact, there is an e-book written by an author from Delaware detailing how to can make over $60,000 writing for the web.
The field is so wide open because there are different types of writing that you can do as a content writer or copywriter for the web. It’s also somewhat easier to find work in this capacity because the clients in many cases are webmasters who are building sites for clients and need to develop the content before the site goes live.
One type of copywriting that you can do for the web is that of writing promotional type articles on various subjects as provided by the client. Known as ad copy, you may be asked to write about products or services the client provides or provide promotional articles about products and services that client may wish to promote on his website.
Copywriting for the web may also involve a lot of rewriting of articles in order to make sure that the articles sound different on each website—in fact, sometimes you will be asked to rewrite your own articles because they are going on different websites.
The other type of web copywriting is that of Search Engine Optimization (SEO). For these articles, the client will give you a subject and list of keywords that he wants optimized. He will also usually give you a certain density or a number of times that he wants each keyword used.
Sometimes the phrases don’t make sense as you are writing them, but the purpose is to increase search engine rankings, and doing that means including phrases the way a web surfer may look. For the copywriter, this often means making certain that the articles make as much sense as possible with making only minor changes to the client’s choice of keywords such as those words not recognized by the search engines such as prepositions.
For instance, if you are doing an SEO article on the keywords “cooking backyard,” you can change it to “cooking in the backyard” without changing the client’s purpose since the search engines will over look the words “in the” anyway.
Finding clients for web copywriting is much easier than that of other copywriting since you can search websites and contact those companies who have articles published on their sites. You can even contact those with just text writing because they may need to optimize their site more in order to make it more visible to the search engines.
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